SCA Hygiene utilised Home Delivery Media as part of their broader efforts to rebrand Bounty as Plenty. The campaign ran for 4 weeks on 233 high definition panels carried by the Sainsbury's home delivery fleet in London and the Southeast.
The high definition panels carrying the brand new name of the same great towel impacted audiences on main arterial routes and in the heart of uncluttered residential areas to uplift sales by 7.3% in stores hosting the vans as compared to control stores selected by Litmus MR. The mobile nature of the medium also led to a spill over effect, uplifting sales by 3% in stores which had no vans yet were within the campaign’s sphere of influence.
In Your Space is not only proud to have 'Plenty' as one of the first advertisers on this promising media proposition but also extremely proud of the impact of the campaign. The remarkable results provided by Litmus MR prove the efficacy of Home Delivery Media in broadcasting messages within target campaign areas.
| Duration: | 4 Weeks |
| Panels: | 233 Home Delivery Media Panels |
| Coverage: | London & Home Counties |
Note: Analysis of the campaign’s impact on sales has been conducted by Litmus MR.
