Exposure Opportunities
The Sainsbury’s home delivery fleet delivers to over 100,000 households every week and travels over 400,000 miles a week. The fleet acting as a high definition advertising platform impacts audiences on main arterial routes as well as deep in the heart of uncluttered residential areas. With each delivery taking an average of 6 minutes to unload, the vehicles are also continuously acting as high definition static signage at different locations within local communities.
Impact
Litmus data support the broadcast effectiveness of Home Delivery Media as it uplifts sales in retail outlets within campaign areas.
Production Quality
The high definition banner material and the framing technology employed ensure premium quality production and swift posting.
Targeting
Home Delivery Media campaigns allow for area specific targeting- covering up to nearly 89% of UK postcodes.
Added Value
Home Delivery Media builds an association between the advertised brand and the continuously growing online shopping; allowing brands to benefit from a pre-emptive move to secure a stronghold for the future.
Supporting new product launches and uplifting brand profile, Home Delivery Media creates an impression of product popularity as consumers believe the vehicles are delivering the advertised product.
In Your Space is also proud to offer through the line integrated communication solutions through incorporating elements of broadcast advertising on Home Delivery Media, Point of Sale advertising on Sainsbury’s online banners and next customer dividers, and sales promotion through Home Delivery Sampling.
Contact us to learn more about integration possibilities »